Fail videos showing mishaps/accidents are very popular on YouTube. But is this genre affected by sexism, that is, are women portrayed more often than men in an objectifying, sexualized manner in the video clips (H1), and are women more likely than men to be the target of gendered online hate speech in the video comments (H2)? Quantitative content analyses of 500 video clips (derived from 50 videos) and of 1,000 video comments (derived from 5 “male” and 5 “female” videos) from YouTube’s most popular fail video channel FailArmy were conducted. Women in fail videos were portrayed in an objectifying, sexualized manner twice as often (H1), and were the target of gendered hate comments nearly five times more often (H2) compared to men. Future research could analyze videos and comments from additional fail channels and investigate the reasons for the sexualized portrayals as well as for the audience’s hateful reactions.

中文翻译：

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YouTube上的视频和相关视频评论失败：一例女性性别歧视和性别仇恨言论？

出现事故/事故的失败视频在YouTube上非常受欢迎。但这类型是否受到性别歧视的影响，也就是说，在视频片段（H1）中，女性被男性化的对象比男性更多的是客观存在，性别化的现象？女性比男性更可能成为男性性别仇恨言论的目标影片评论（H2）？对YouTube最受欢迎的失败视频频道FailArmy的500个视频片段（来自50个视频）和1,000个视频评论（来自5个“男性”和5个“女性”视频）进行了定量内容分析。失败录像中的女性以客观，性别化的方式被描绘的频率是男性的两倍（H1），成为性别仇恨评论的对象（H2）的比例是男性的五倍。