Weight stigma may contribute to stress, binge eating, and suicidal ideation. Public health campaigns may perpetuate weight stigma; however, the prevalence of stigmatizing tactics in campaign messages is unknown. This study quantified the extent to which obesity-prevention campaigns in the U.S. include stigmatizing elements in print materials. A content analysis of all print advertisements (

N = 182 posters) derived from 25 obesity-prevention campaigns shows 13.2% included stigmatizing elements. These stigmatizing advertisements were found in almost half (44%) of the 25 obesity-prevention campaigns analyzed. Further research is needed to establish the prevalence of stigmatizing messaging across mediums and message effects.

中文翻译：

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在反肥胖宣传运动中使用污名化消息：肥胖化名的量化

体重污名可能导致压力，暴饮暴食和自杀意念。开展公共卫生运动可能会使体重烙印永久化；但是，在竞选宣传中普遍存在污名化战术。这项研究量化了美国的预防肥胖运动在印刷材料中包含污名化元素的程度。所有印刷广告的内容分析（

 来自25个预防肥胖运动的N = 182个海报）显示13.2％的包含污名化元素。在所分析的25个预防肥胖运动中，几乎有一半（44％）发现了这些带有侮辱性的广告。需要进一步研究以建立跨媒体和消息效果污名化消息传递的普遍性。