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The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy
Communication Reports ( IF 1.2 ) Pub Date : 2019-10-21 , DOI: 10.1080/08934215.2019.1682175
Monique M. Turner 1 , Adam S. Richards 1 , Elena Bessarabova 1 , Yoav Magid 1
Affiliation  

The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (argument quality) experiment (N = 267) in the context of student protests. We found that when anger was high, people processed higher quality arguments more positively at levels of high efficacy but less positively at levels of low efficacy. A moderated moderated mediation model showed that these cognitions mediated the effect of the experimental interaction on intentions to protest.

中文翻译:

愤怒呼吁对系统性处理和意图的影响:功效的调节作用

愤怒行动主义模型提出,功效可以减轻愤怒对信息处理和说服力的影响。这项研究在学生抗议的背景下,使用2(功效)×2(愤怒)×2(论证质量)实验(N = 267)测试了模型的预测。我们发现,当愤怒很高时,人们在高效率水平上会更积极地处理较高质量的论点,而在低效率水平下则较不积极。一个温和的温和调解模型显示,这些认知介导了实验互动对抗议意图的影响。
更新日期:2019-10-21
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