The illegal use of prescription stimulants has become an established health risk among the college student population. To address this phenomenon, a student-driven campaign informed was developed, implemented, and evaluated on a college campus. The Rethink campaign involved traditional, print, and social media, as well as in-person events. To test the effectiveness of campaign messages, college students (N = 251) at an experimental site (n = 187) completed surveys before and after the campaign. Comparisons were made between pretest and posttest assessments, as well as to a control group (n = 64) of college students not exposed to the campaign. The Rethink campaign resulted in more negative attitudes toward prescription stimulant misuse, as well as decreased perceptions of descriptive norms. Practical implications for intervention designers and researchers are discussed in light of both the campaign’s successes and failures.

中文翻译：

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重新思考运动，以减少大学校园滥用处方兴奋剂的正常化

非法使用处方兴奋剂已成为大学生群体中既定的健康风险。为了解决这一现象，在大学校园内开发、实施和评估了一项由学生驱动的活动。Rethink 活动涉及传统媒体、印刷媒体和社交媒体，以及面对面的活动。为了测试运动信息的有效性，实验地点 (n = 187) 的大学生 (N = 251) 在运动前后完成了调查。对前测和后测评估以及未参与该活动的大学生对照组（n = 64）进行了比较。Rethink 运动导致人们对处方兴奋剂滥用产生了更多的负面态度，并减少了对描述性规范的看法。