Abstract Zimbabwean mainstream media has been profoundly polarised by two significant camps, namely the pro-government and anti-government media. Public opinion has primarily split between the binary ideological alignments of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11:17 (and regulated in a multiplicity of overt and covert ways) resulted in political expressive space being constrained. Online media, however, has created alternative media spaces and contexts that are far more enabling to audiences when it comes in dialogic co-production of meaning and new or alternative value positions to those advanced by traditional media. This article explores the negotiation of meaning by online readers of the state-owned daily, The Herald. Dialogism theory is used to explore discourse and ideological interaction occurring between mass media and its audiences in the news website comments section and how online communication is in fact a reciprocal social practice that is both modelled and remodelled through processes of co-production and negotiation of meaning. The research also takes into account the naming practices that the participants employ in their online interaction.

中文翻译：

---

津巴布韦在线媒体网站受众互动的对话分析

摘要 津巴布韦主流媒体被亲政府媒体和反政府媒体两大阵营严重分化。舆论主要在这两个阵营的二元意识形态阵营之间产生分歧。自《公共秩序和安全法》11:17 实施（并以多种公开和隐蔽方式进行监管）以来，津巴布韦严格审查的政治环境导致政治表达空间受到限制。然而，在线媒体创造了替代媒体空间和环境，当它通过对话共同产生意义和新的或替代的价值定位时，这些空间和环境对观众来说更加有利，而不是传统媒体所推动的那些。这篇文章探讨了国有日报《先驱报》的在线读者对意义的谈判。对话主义理论用于探索新闻网站评论部分中大众媒体与其受众之间发生的话语和意识形态互动，以及在线交流如何实际上是一种互惠的社会实践，通过共同生产和意义协商的过程进行建模和重塑. 该研究还考虑了参与者在其在线互动中采用的命名做法。