Abstract The author proceeds from reconsideration of G. William Skinner’s theory of the “standard marketing community” to propose an alternative understanding of a “marketing community” on the Chengdu Plain, through a concise analysis of guild halls, ancestral shrines, Buddhist and Daoist temples, academies, and other social organizations in Zhenzichang, Jian prefecture, during the Qing dynasty. The establishment of social organizations in market towns on the Chengdu Plain during the Qing dynasty was closely associated with the brokerage system and the appointment of administrative bailiffs: through the intervention of government authority, these social organizations integrated the market towns with the surrounding villages, gradually forming a community identity. Between the late 18th century and the early 19th century, a number of distinct social units centered on market towns, or marketing communities, took shape on the Chengdu Plain. The logic of “standard marketing communities” as established by Skinner is untenable: the marketing communities must be understood on the basis of the formation and significance of social organizations within the market towns.

中文翻译：

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成都平原的清代集镇和社会：以建州镇子场为例

摘要作者回顾了G·威廉·斯金纳（G. William Skinner）关于“标准营销社区”的理论，通过对公会礼堂，祖庙，佛教和道教寺庙的简要分析，提出了对成都平原上“营销社区”的另一种理解。清朝时期的镇子昌的学校，学院和其他社会组织。清代成都平原集镇的社会组织的建立与经纪制度和行政官员的任命密切相关：这些社会组织通过政府权力的干预，将集镇与周围村庄逐步融合在一起。形成社区身份。在18世纪末至19世纪初，在成都平原上形成了许多以集镇或营销社区为中心的不同社会单位。斯金纳建立的“标准营销社区”的逻辑是站不住脚的：必须根据集镇内社会组织的形成和重要性来理解营销社区。