ABSTRACT The aim of this paper is to study the meaning of the colour of children’s clothes as it relates to ideology. The methods of research include a discourse analysis of Soviet advice books, brochures, and thematic articles in fashion magazines of the second half of the twentieth century, as well as a content analysis of a collection of Soviet postcards depicting children provided by the Russian National Library in St Petersburg. Illustrations from Primers (Bukvari) were also used for qualitative analysis. Official recommendations to dress children in light and bright colours are regarded in the paper as utterances on childhood containing ‘programmatic epithets’ which constructed the conceptual field of a Soviet childhood. The paper raises the discussion about Soviet concepts of childhood and defines the place of Soviet children’s fashion in relation to world fashion trends.

中文翻译：

---

从明亮的衣服到光明的未来：1950-1980 年代苏联儿童服装色彩的讨论

摘要 本文的目的是研究儿童服装颜色与意识形态的关系。研究方法包括对 20 世纪下半叶时尚杂志中的苏联建议书、小册子和专题文章的话语分析，以及对俄罗斯国家图书馆提供的描绘儿童的苏联明信片集的内容分析在圣彼得堡。引物 (Bukvari) 的插图也用于定性分析。官方建议给孩子穿浅色和鲜艳的颜色，在论文中被认为是关于童年的话语，其中包含“程序化的绰号”，这些词构成了苏联童年的概念领域。