ABSTRACT

This article critically assesses celebrities’ labour on the red carpet, with particular attention to the ways in which they engage with a variety of social and political issues. Through a discursive analysis of three 2019 red carpet events, we explore how the norms and values of the red carpet demand different forms of aesthetic and emotional labour from celebrities. We specifically theorise the concept red carpet labour as the multiple intersecting forms of work that celebrities negotiate on the red carpet, which create and constrain the possibilities for them to intervene in broader cultural conversations during their red carpet appearances. These intersecting forms of labour are laid out in a three-part conceptual framework that argues for scholarly attention to how celebrities (1) participate in the construction of red carpets as pseudoevents, (2) work to create a self-brand on the red carpet, and (3) cultivate relationships with the fashion world.

摘要

本文批判性地评估了名人在红地毯上的工作，特别关注他们处理各种社会和政治问题的方式。通过对 2019 年三场红毯事件的话语分析，我们探讨红毯的规范和价值观如何要求名人进行不同形式的审美和情感劳动。我们专门将红地毯劳动的概念理论化作为名人在红地毯上谈判的多种交叉工作形式，这创造并限制了他们在红地毯露面期间干预更广泛的文化对话的可能性。这些相互交叉的劳动形式在一个由三部分组成的概念框架中进行了阐述，该框架主张学术界关注名人如何 (1) 作为伪事件参与红地毯的建设，(2) 在红地毯上创建自我品牌, (3) 培养与时尚界的关系。