ABSTRACT For connoisseurs of popular Hindi cinema, or Bollywood as it is more commonly known, the star is the focal point of their cinematic experience. Despite recent changes in the Indian mediascape, the Bollywood stars’ centrality remains undiminished. With the increasing synergy between film, television and digital media, the Hindi film star now straddles multiple platforms, effortlessly essaying the varied roles of a movie idol, a television personality, a social media participant and a transmedia celebrity. However, as the stars engage with social media, often conflating their ‘reel’ and ‘real’ personas, discourses of both stardom and fandom become complicated. No longer regarded as simply objects of adulation and veneration, stars are now often chastised and publicly ridiculed for their actions on social media. This shift in the star-fan dynamics becomes even more problematic in the case of the female star, who is often body-shamed and trolled on social media platforms. This paper examines the changing notions of contemporary Bollywood stardom, particularly with respect to female stars’ engagement with social media and their subsequent desecration. As the female star attempts to navigate her resignification as a transmedia celebrity, her public humiliation reveals the problematic underpinnings and fissures of contemporary Bollywood stardom.

中文翻译：

---

骚扰，羞愧和荡妇羞辱：当代宝莱坞女明星在社交媒体上的亵渎

摘要对于流行的印地语电影（或较普遍的宝莱坞）的鉴赏家来说，明星是他们电影摄制的重点。尽管印度媒体界最近发生了变化，但宝莱坞明星的中心地位仍然没有减弱。随着电影，电视和数字媒体之间日益增强的协同作用，印地语电影明星如今已跨越多个平台，毫不费力地讲述了电影偶像，电视名人，社交媒体参与者和跨媒体名人的各种角色。但是，当明星与社交媒体互动时，往往将其“角色”和“真实”角色混为一谈，关于明星和狂热的论述变得复杂。明星不再被视为单纯的崇拜和崇拜对象，如今因其在社交媒体上的行为而经常受到追捧和嘲笑。在女明星的情况下，明星粉丝动态的这种变化甚至变得更加成问题，而女明星则经常在社交媒体平台上受到羞辱和巨魔。本文考察了当代宝莱坞明星的观念转变，特别是在女明星与社交媒体互动以及随后对他们的亵渎方面。当这位女明星试图扮演她作为跨媒体名人的身份时，她的公开羞辱揭示了当代宝莱坞明星的有问题的基础和裂痕。