ABSTRACT This article analyses the political style of the Dutch nationalist-populist celebrity politician Geert Wilders and examines the ways in which his self-stylisation epitomises both the strategic use of national imagery, and the affective embodiment of associated sentiments in his public persona. Using insights from imagology, we argue, firstly, that Wilders’ use of national images allows him to align himself with the traditional narrative of Dutch collective resistance to foreign rule and thus to authenticate his political attitude as compliant with that of the Dutch national character. Secondly, turning to the field of celebrity studies, we demonstrate that this self-stylisation also involves a form of emotional work. In speeches, texts, campaign advertisements, and tweets, Wilders projects an affectively charged public self that ‘moves’ the audience and lends a sense of urgency to his politics as well as a feeling of authenticity to his political persona.

中文翻译：

---

欧洲国旗上的荷兰明星：盖尔·怀尔德斯的名人政治中的民族身份个性化

摘要本文分析了荷兰民族主义-民粹主义名人政治家盖尔特•怀尔德斯（Geert Wilders）的政治风格，并考察了他的自我风格化体现了国家形象的战略性运用以及相关情感在其公共角色中的情感体现。首先，我们使用影像学的见解认为，怀尔德斯对国家形象的使用使他能够与荷兰集体抵抗外国统治的传统叙述保持一致，从而证明他的政治态度符合荷兰民族性格。其次，转向名人研究领域，我们证明了这种自我风格化还涉及一种形式的情感工作。在演讲，文字，竞选广告和推文中，