In this essay, I argue that public address scholars should reengage with the effects of rhetoric through attention to reception and circulation/re-circulation. Doing so will deepen our understanding of context and agency, and strengthen our scholarship by lending support for the very premise on which our field is based: that rhetoric has consequences. This essay discusses why public address scholars have retreated from effects, the impact of this choice on our understanding of context and agency, and how attention to reception and circulation/re-circulation could amend this state of affairs both in more traditional studies and in field research. I close with some thoughts on what a shift toward examining rhetoric’s consequences more closely could mean for public address scholarship.

中文翻译：

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公共广播奖学金和修辞的影响

在本文中，我认为，公共广播学者应通过注意接收和流通/再流通来重新获得修辞的影响。这样做将加深我们对背景和代理的理解，并通过为我们的领域所基于的前提提供支持来增强我们的学术水平：言辞具有后果。本文讨论了公共广播学者为何退缩了效果，这种选择对我们对背景和代理理解的影响以及在更多传统研究和领域中如何关注接收和流通/重新流通可以改善这种状况研究。我想一想，转向更紧密地研究修辞的后果对公共演讲学术意味着什么。