Abstract Visit motivation is a multidimensional construct that can be viewed as a convergence of various elements of a visitor’s personal context that lead him or her to visit a particular museum on a particular day. We explored associations between six visit motivation categories, four personal characteristics and three visit-related characteristics that have previously been linked to visit motivation and museum learning. Our main aim was to increase our understanding of how visit motivation is embedded in visitors’ wider personal context. Results showed an effect of visit company on two ‘social’ visit motivation categories, and positive correlations between three different visit motivation categories and visitors’ interest in science, their self-efficacy beliefs, their visit frequency and their visit strategy. Our findings help to better understand how visitors’ personal and visit-related characteristics are associated with their motivation to visit a science museum, which can ultimately support museum professionals in providing customized visit experiences.

中文翻译：

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参观动机作为科学博物馆参观者个人背景的一部分

摘要 访问动机是一个多维结构，可以被视为访客个人环境中各种元素的聚合，这些元素导致他或她在特定日期参观特定博物馆。我们探索了六个访问动机类别、四个个人特征和三个与访问相关的特征之间的关联，这些特征以前与访问动机和博物馆学习有关。我们的主要目的是增加我们对访问动机如何嵌入到访问者更广泛的个人背景中的理解。结果表明，访问公司对两个“社会”访问动机类别有影响，并且三个不同的访问动机类别与访问者对科学的兴趣、自我效能信念、访问频率和访问策略之间呈正相关。