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The Aggregation of Tracking-and-Timing Visitor-Use Data of Museum Exhibitions for Benchmarks of “Thorough Use”
Visitor Studies ( IF 1.6 ) Pub Date : 2020-01-02 , DOI: 10.1080/10645578.2020.1750830
Beverly Serrell 1
Affiliation  

Abstract Understanding the behavior of visitors in museum exhibitions is essential to the creation of effective presentations of meaningful content and experiences for the public. This article summarizes a recent aggregation of 65 tracking-and-timing studies that builds on the data for 110 older studies previously published and examines the issue of “thorough use” with two numerical indexes – the sweep rate index (SRI) and the percentage of diligent visitors (%DV). These metrics reveal patterns of the most basic evidence of visitors’ engagement with exhibitions. In addition, a metascattergram visually presents the variables along with benchmarks – 300 SRI and 25% DV – that can be used to compare the data from one exhibition to another or to compare the same traveling exhibition at different sites. SRI and %DV contribute useful measures for discussions about diagnosing and improving audience engagement in exhibitions, and the process of collecting and analyzing the data is a useful activity for museum professional development.

中文翻译:

博物馆展览的跟踪和定时访客使用数据聚合作为“彻底使用”的基准

摘要 了解参观者在博物馆展览中的行为对于为公众创建有意义的内容和体验的有效展示至关重要。本文总结了最近对 65 项跟踪和计时研究的汇总,这些研究建立在先前发表的 110 项较早研究的数据基础上,并通过两个数字指标——扫描率指数 (SRI) 和百分比来检验“彻底使用”的问题。勤奋的访客 (%DV)。这些指标揭示了参观者参与展览的最基本证据的模式。此外,元散点图直观地展示了变量和基准——300 SRI 和 25% DV——可用于比较一个展览与另一个展览的数据,或比较不同地点的同一个巡回展览。
更新日期:2020-01-02
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