Summary Rotterdam’s tourism grows rapidly but is still modest compared to cities like Amsterdam and Brussels. Until 2018, Rotterdam’s municipal tourism actions were economically oriented and focused attention on marketing, hotels, congresses, and events. Local authorities became aware of potential negative impacts of tourism, associated with overtourism, and decided that a new tourism policy was needed. The municipality presented early 2020 its new tourism vision. The vision’s starting point is that tourism should contribute to the broader policy and development aims of the city and should benefit Rotterdam’s citizens, tourism growth is secondary. The new vision is a positive step but leaves critical questions regarding tourism policy and its implementation unanswered.

中文翻译：

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向过度旅游中学习；鹿特丹市的新旅游政策

总结鹿特丹的旅游业增长迅速，但与阿姆斯特丹和布鲁塞尔这样的城市相比仍然不算多。直到2018年，鹿特丹的市政旅游活动都以经济为导向，并将注意力集中在营销，酒店，代表大会和活动上。地方当局意识到旅游业与过度旅游相关的潜在负面影响，并决定需要新的旅游政策。市政当局在2020年初提出了新的旅游业愿景。愿景的出发点是，旅游业应为城市的更广泛的政策和发展目标做出贡献，并使鹿特丹的居民受益，旅游业的增长是次要的。新愿景是迈出的积极一步，但未解决有关旅游政策及其实施的关键问题。