ABSTRACT

Brussels is struggling with a negative image as a living environment. This converges with an outward migration of economically better-off inhabitants, which has a negative effect on tax revenues. Improving the image of Brussels has thus become a policy priority. This paper investigates perceptions about Brussels within three subpopulations: Brussels residents, commuters and non-residents. By applying cluster analysis to 180 interviews, distinctive patterns in the perceptions are found. These findings suggest that beliefs about Brussels are both mediated by people’s affinity with the city and resonate with ingrained urban and anti-urban ideologies. Lessons for policy and place marketing are drawn.

摘要

布鲁塞尔正在努力应对作为生活环境的负面形象。这与经济状况较好的居民向外迁移相吻合，这对税收产生了负面影响。因此，改善布鲁塞尔的形象已成为政策重点。本文调查了三个亚人群对布鲁塞尔的看法：布鲁塞尔居民、通勤者和非居民。通过对 180 次访谈进行聚类分析，发现了不同的感知模式。这些发现表明，人们对布鲁塞尔的看法既受到人们对城市的亲和力的影响，也与根深蒂固的城市和反城市意识形态产生共鸣。吸取了政策和地方营销的经验教训。