ABSTRACT

Local governments make use of ‘enterprise language’ to encourage citizens to adopt entrepreneurial behaviour in managing their daily lives and solving problems that emerge in their neighbourhood. In this paper, we examine the use of enterprise language and the promotion of enterprise in Dutch urban policy focusing specifically on how Dutch cities use enterprise language to influence and encourage their inhabitants to undertake entrepreneurial action. Our analysis shows how the language of enterprise helps cities to reinforce a local identity, to legitimize institutional change in local government functioning and to formulate expectations of how citizens (and professionals) should behave.

摘要

地方政府利用“企业语言”来鼓励公民采取创业行为来管理他们的日常生活和解决社区中出现的问题。在本文中，我们研究了荷兰城市政策中企业语言的使用和对企业的促进，特别关注荷兰城市如何使用企业语言来影响和鼓励其居民进行创业行动。我们的分析表明，企业语言如何帮助城市加强地方认同，使地方政府职能的制度变革合法化，并形成对公民（和专业人士）应该如何行事的期望。