ABSTRACT Supernatural folktales have a long oral tradition in Scotland, embedded in local communities and the landscapes of the region. Recently, these folktales have been utilised by destinations as a form of place-making, and a driver for increasing tourist numbers and engagement. Drawing on a critical discussion of the literature, and case study examples from the Isle of Skye and Orkney Isles, this paper examines the challenges and opportunities of folklore tourism. It argues that while folklore tourism presents opportunities to increase tourism-based revenue, and for the preservation and dissemination of intangible heritage, it poses challenges to the authenticity and identity of local communities, and integrity of the natural environment. The experience cultivated by supernatural folktales may, however, also present opportunities to connect visitors with landscape and community through encouraging participation in liminal and enchanted spaces. By critically exploring the tourist gaze in relation to folklore, this paper invites further research into the value of developing a folklorecentric gaze through the perspectives of animism, and a heritagecentric approach. It is proposed that a folklore- centric gaze may engender a relational approach to landscape, folklore and tourism, and aid in the development of sustainable forms of folklore tourism for the future.

中文翻译：

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以民俗为中心的凝视：景观、民俗和旅游的相关方法

摘要 超自然民间故事在苏格兰有着悠久的口述传统，深深植根于当地社区和该地区的风景之中。最近，这些民间故事已被目的地用作一种场所营造形式，以及增加游客数量和参与度的驱动因素。本文通过对文献的批判性讨论以及来自斯凯岛和奥克尼群岛的案例研究示例，探讨了民俗旅游的挑战和机遇。它认为，虽然民俗旅游提供了增加旅游收入以及保护和传播非物质遗产的机会，但它对当地社区的真实性和身份以及自然环境的完整性提出了挑战。然而，超自然的民间故事所培养的经验可能，还通过鼓励参与限制和迷人的空间，提供将游客与景观和社区联系起来的机会。通过批判性地探索与民俗相关的旅游凝视，本文邀请进一步研究通过万物有灵论的视角和以遗产为中心的方法发展以民俗为中心的凝视的价值。有人提出，以民俗为中心的凝视可能会产生景观、民俗和旅游的相关方法，并有助于未来民俗旅游可持续形式的发展。和以遗产为中心的方法。有人提出，以民俗为中心的凝视可能会产生景观、民俗和旅游的相关方法，并有助于未来民俗旅游可持续形式的发展。和以遗产为中心的方法。有人提出，以民俗为中心的凝视可能会产生景观、民俗和旅游的相关方法，并有助于未来民俗旅游可持续形式的发展。