ABSTRACT This article examines the sensory dimension of religious publicity, focused on the case of an evangelical museum in the United States. Washington D.C.’s Museum of the Bible (MOTB) was envisioned and funded primarily by conservative Protestants, and is a revealing case of religion in public life because most of the creative labor of design was conceived and executed by secular firms who do not typically work for faith-based clients. The professional expertise of these firms, “experiential design,” informs a sea change in contemporary museology and the expansion of the experience economy in late modernity. Ultimately, I argue that MOTB’s engagement with experiential design indexes the power of entertainment in late modern life, as the sensory repertoire at play operates with largely unquestioned legitimacy and presumed efficacy. By mobilizing the cultural capital of design, an evangelical museum makes a claim for diverse audiences in a deeply public setting.

中文翻译：

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DC 圣经博物馆的体验式设计和宗教宣传

摘要 本文考察了宗教宣传的感官维度，重点关注美国福音派博物馆的案例。华盛顿特区的圣经博物馆 (MOTB) 主要由保守的新教徒设想和资助，是公共生活中宗教的一个有启发性的案例，因为设计的大部分创造性劳动是由通常不为信仰工作的世俗公司构思和执行的基于客户。这些公司的专业知识，“体验式设计”，预示着当代博物馆学的巨变和现代晚期体验经济的扩张。最后，我认为 MOTB 对体验式设计的参与反映了现代晚期生活中娱乐的力量，因为在发挥作用的感官曲目在很大程度上具有毋庸置疑的合法性和假定的功效。