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The Street and the Screen: Egyptian Tentmakers and Craft Online
The Journal of Modern Craft ( IF 0.2 ) Pub Date : 2020-01-02 , DOI: 10.1080/17496772.2020.1735107
Sam Bowker , Seif El Rashidi

Abstract The tentmakers of Cairo have a history of resiliently adapting their craft to the demands of the world around them. For generations, operating from small workshops in the heart of the historic city of Cairo, they have responded to local and international demand, as well as speculatively developing new products based on their own vision and understanding of their market. Today, these craftsmen, working in the decorative technique of needle-turned cotton-on-canvas appliqué known as khayamiya (from the Arabic for “tent”) and utilizing social media and the Internet, have developed new understandings of their craft heritage through engagement with global craft networks and international forums. The tentmakers’ craft practice is linked to changing uses and production of khayamiya, the vulnerability of Egyptian tourism, and local perceptions regarding the value of khayamiya as a craft. Despite fears relating to the sustainability of the craft, the future of the tentmakers gives cause for optimism. New international markets - namely western craft exhibitions specialized either in quilts and textiles - are changing khayamiya design. They bring a new appreciation of the craft for audiences with little previous exposure to Egyptian craft and heritage, supporting the competitive drive for higher-quality objects. Use of online spaces - Facebook, Etsy, and Instagram - challenge some of the foundations of the craft, such as who becomes a tentmaker, how their businesses operate, attitudes to the ownership of designs, and the introduction of new visual elements and business collaborations. This paper will review these forward-looking implications for Egyptian khayamiya, noting how the dynamics of the street and the screen are shaping global engagement with this contemporary craft. The research relies on conversations with the tentmakers and online research carried out by the authors in 2019.

中文翻译:

街道和屏幕:埃及帐篷制造商和工艺在线

摘要 开罗的帐篷制造商一直在灵活地调整他们的工艺以适应周围世界的需求。几代人以来,他们在历史名城开罗市中心的小作坊中经营,响应当地和国际需求,并根据自己的愿景和对市场的了解,投机性地开发新产品。今天,这些工匠从事针刺棉布贴花的装饰技术,称为 khayamiya(来自阿拉伯语的“帐篷”),并利用社交媒体和互联网,通过参与对他们的工艺遗产有了新的理解与全球工艺网络和国际论坛。帐篷制造商的工艺实践与 khayamiya 的用途和生产的变化有关,埃及旅游业的脆弱性,以及当地对 khayamiya 作为工艺品的价值的看法。尽管担心工艺的可持续性,但帐篷制造商的未来令人乐观。新的国际市场——即专门从事被子和纺织品的西方工艺展览——正在改变 khayamiya 的设计。他们为之前几乎没有接触过埃及工艺和遗产的观众带来了对工艺的新认识,支持了对更高质量物品的竞争驱动。使用在线空间——Facebook、Etsy 和 Instagram——挑战了手艺的一些基础,例如谁成为了帐篷制造商、他们的业务如何运作、对设计所有权的态度以及新视觉元素和业务合作的引入. 本文将回顾这些对埃及 khayamiya 的前瞻性影响,注意到街道和屏幕的动态如何塑造全球对这种当代工艺的参与。该研究依赖于与帐篷制造商的对话以及作者在 2019 年进行的在线研究。
更新日期:2020-01-02
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