ABSTRACT This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers’ emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed.

中文翻译：

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大气一般内部变量对购物者情绪和行为的影响

摘要本研究对一般内部变量（GIV）进行了系统分类，以对购物感官环境进行全面评估。据报道，一项基于调查的研究侧重于购物商场GIV对购物者行为的影响，同时考虑了购物者情绪状态的中介作用。结果表明，对配色方案，商场照明，气味和温度的积极态度直接影响购物者的满意度和/或留在商场的愿望。关于情绪状态的影响，愉悦和唤醒唤醒了几个变量与研究结果之间的关系。讨论了对理论和零售商的影​​响。