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Effects of perceived retail crowding: a meta-analytic study
The International Review of Retail, Distribution and Consumer Research ( IF 2.9 ) Pub Date : 2020-03-13 , DOI: 10.1080/09593969.2020.1738259
Fernando de Oliveira Santini 1 , Wagner Junior Ladeira 1 , Claudio Hoffmann Sampaio 2 , Marcelo Gattermann Perin 2
Affiliation  

ABSTRACT We performed a meta-analysis to understand the crowding construct in the retail context. The systematic review identified 535 studies, of which 69 were present in the analysis conducted, generating 504 quantitative relationships. Our meta-analysis indicated that the perception of crowding generates many negative feelings, a few positive feelings, minimal perceived value, low attractiveness of the environment and low short- and long-term consequent behaviours. At the methodological level, it was found that student samples and experiments tend to produce a stronger impact on the relationship between crowding and satisfaction. It was also found that the effect of crowding perception on customer satisfaction differed according to cultural influence. Finally, the results did not demonstrate an influence of the type of density (human vs spatial) on the relationship between retail crowding and satisfaction.

中文翻译:

感知零售拥挤的影响:一项荟萃分析研究

摘要我们进行了荟萃分析,以了解零售环境中的拥挤结构。系统评价确定了535个研究,其中69个存在于进行的分析中,产生了504个定量关系。我们的荟萃分析表明,拥挤感会产生许多负面感觉,一些正面感觉,最小的感知价值,对环境的吸引力低以及短期和长期的随之而来的行为。在方法论层面上,发现学生样本和实验倾向于对拥挤与满意度之间的关系产生更大的影响。还发现,拥挤感知对客户满意度的影响根据文化影响而有所不同。最后,
更新日期:2020-03-13
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