ABSTRACT This article analyses the historical formation of the specialised retail street Santa Ifigênia (São Paulo, Brazil), and links it with concepts based on an evolutionary framework. Testing of the theory is based on historical data of firms from 1857 to 2010. The research has found that the current specialisation in the electro-electronic sector (from the 1940s onwards) is the third one that has taken place in the street, replacing the previous fashion sector (between the 1910s and the 1940s), which in turn outcompeted the original specialisation of the food sector (from the 1870s to the 1910s). It also highlights the historical and contingent events that changed the trajectories of the retail evolution of the street.

中文翻译：

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进化过程导致零售街的专业化

摘要本文分析了专业零售街SantaIfigênia（巴西圣保罗）的历史形成，并将其与基于演化框架的概念联系起来。该理论的检验是基于1857年至2010年的公司历史数据进行的。研究发现，当前在电子电气领域的专业化（从1940年代开始）是在大街上进行的第三次专业化，取代了以前的时装界（1910年代和1940年代之间），反过来又比最初的食品专业化（从1870年代到1910年代）要强。它还强调了历史和偶然事件，这些事件改变了街道零售演变的轨迹。