ABSTRACT The purpose of this paper is to explore how the logistics organisation and operations support embeddedness in retailers’ geographical expansion. More specifically, this study identifies four key logistics characteristics that are crucial for geographical expansion and describes how each of these supports retailers’ embeddedness related to their geographical expansion. The findings illustrate how the characteristics: Centralised logistics control, Centralised logistics structure, Standardised logistics operations and Continuous learning and improvement, support societal, network and territorial embeddedness related to the geographical expansion of retailers. The paper is empirically grounded in an explorative, qualitative, multiple case study of three Swedish retailers that have geographically expanded their businesses. Company visits and interviews with a variety of informants, ranging from company owners to operational logistics staff, have been conducted.

中文翻译：

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探索支持零售商地域扩张嵌入度的关键物流特征

摘要本文的目的是探讨物流组织和运营如何支持零售商在地域扩张中的嵌入性。更具体地说，本研究确定了四个关键物流特征，这些特征对于地理扩展至关重要，并描述了这些特征中的每一个如何支持零售商与其地理扩展有关的嵌入性。调查结果说明了以下特征：集中式物流控制，集中式物流结构，标准化的物流运作以及不断学习和改进，支持与零售商的地理扩展相关的社会，网络和领土嵌入。本文以经验为基础，对三个瑞典零售商在地域上扩展了业务进行了探索性，定性，多案例研究。