ABSTRACT

During emergencies and disasters, effective communication of risk messages is essential in mitigating loss of life and property. The Health Belief Model (HBM) provides a comprehensive understanding of the variables that are key to the desired responses to information concerning environmental threats or hazards . While this model has been used extensively in explicating both message-related and personological variables in health communication contexts, it has gone largely unexamined in the context of large-scale crises and disasters. To that end, two survey studies were conducted to examine the applicability of the HBM in this context. The findings are discussed both in terms of the utility of the HBM in examining the effectiveness of crisis and risk communication efforts, the utility of considering other predictors alongside the HBM model, and in the specific lessons that crisis communication practitioners may learn by considering these variables.

摘要

在紧急情况和灾难期间，有效传达风险信息对于减少生命和财产损失至关重要。健康信念模型 (HBM) 提供了对变量的全面理解，这些变量对于对有关环境威胁或危害的信息的预期响应至关重要。虽然该模型已被广泛用于解释健康传播环境中的信息相关变量和个人变量，但在大规模危机和灾难的背景下，它基本上没有得到检验。为此，进行了两项调查研究，以检查 HBM 在这方面的适用性。研究结果讨论了 HBM 在检查危机和风险沟通工作的有效性方面的效用，在 HBM 模型旁边考虑其他预测因素的效用，