ABSTRACT

This study examined the processing of a celebrity political social media post in terms of parasocial attachment and narrative engagement. Taylor Swift’s 2018 election endorsement Instagram post was examined in the final weeks before Election Day. Participants were measured for level of parasocial attachment, level of narrative engagement, and subsequent intentions for the 2018 election. Findings suggest that narrative involvement, above and beyond mere parasocial attachment, aid in the processing of messages and influence behavior change. Implications are discussed.

中文翻译：

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声誉问题：超社会依恋，叙事参与和2018年泰勒·斯威夫特的政治背书

摘要

这项研究从超社会依恋和叙事参与的角度考察了名人政治社交媒体帖子的处理过程。泰勒·斯威夫特（Taylor Swift）在2018年的选举认可Instagram帖子在选举日之前的最后几周进行了审查。衡量参与者的超社会依恋水平，叙事参与水平以及2018年选举的后续意图。研究结果表明，叙事性参与不仅超越了超社会的依恋，而且还有助于处理信息并影响行为改变。讨论了含义。