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The Influence of Designers’ Cultural Differences on the Empathic Accuracy of User Understanding
The Design Journal ( IF 0.8 ) Pub Date : 2020-09-02 , DOI: 10.1080/14606925.2020.1810414
Jie Li 1 , Katja Hölttä-Otto 1
Affiliation  

Abstract Understanding user experience has become an important part of product design, but doing it well remains challenging. Given the global market and the resulting ubiquity of cross-cultural design, to improve user experience, designers should accurately understand users from different cultures. The extent to which designers can empathize and understand users from different cultures is an under researched topic. This paper combines Empathic Accuracy Rating with a user experience survey to measure the empathic accuracy of 12 designers trying to understand the experience of users from different cultural backgrounds. The results show that cultural differences reduce the accuracy of their user understanding. This effect can be mitigated by providing designers with more details of users’ living context.

中文翻译:

设计师的文化差异对用户理解移情准确性的影响

摘要理解用户体验已成为产品设计的重要组成部分,但要做好这一点仍然具有挑战性。考虑到全球市场以及由此产生的跨文化设计的普遍性,为了改善用户体验,设计师应准确地了解来自不同文化的用户。设计师可以移情和理解来自不同文化的用户的程度是一个尚待研究的主题。本文将“移情准确性评估”与用户体验调查相结合,以测量12位试图了解不同文化背景的用户体验的设计师的移情准确性。结果表明,文化差异降低了用户理解的准确性。通过为设计师提供用户生活环境的更多细节,可以减轻这种影响。
更新日期:2020-09-02
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