Abstract Product Design has a digital future, but the changes in thinking and practice required of discipline leaders involve a paradigm shift, rather than an evolution. Rather than challenging existing cultures and conventional mass manufacturing expertise to create incremental change, it will be necessary to propose new digital product design themes that align with computer-based disciplines. This article highlights the development of generative product design over the last decade, enabled by advances in additive manufacturing (3D printing) moving it from a rapid prototyping technology into a viable production process for end-use manufacturing. Illustrated through generative product design practices developed by a UK computational product design studio, this article explains how generative design has the potential to enable more fluid product outcomes and interactions. The approaches discussed provide insight into the possibilities for future product design practices and changed disciplinary boundaries, predicated on digital discipline collaborations and innovative ways of working.

中文翻译：

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生成产品设计期货

摘要产品设计具有数字化的未来，但是学科领导者要求的思维和实践的变化涉及范式的转变，而不是演变。与其挑战现有的文化和传统的批量生产专业知识来进行渐进式变革，不如提出与计算机学科相适应的新数字产品设计主题。本文重点介绍了增材制造（3D打印）的发展使生成产品设计在过去十年中的发展，增材制造将其从快速原型技术转变为最终用途制造的可行生产过程。通过英国计算产品设计工作室开发的生成产品设计实践进行说明，本文介绍了生成设计如何能够实现更流畅的产品结果和交互。讨论的方法以数字学科协作和创新的工作方式为基础，洞察了未来产品设计实践和变化的学科界限的可能性。