ABSTRACT The notion of media logic is one of relevance in the recent debates around mediatization theories. Fundamentally applied to macrolevel, institution-focused analysis, this notion has not often been applied to narrower domains of cultural practice nor used as a conceptual point of departure in this regard. This article puts forward a three-pronged analytical scheme for the discussion of the media logic underlying the cultural production of electro dance, a dance-based, urban youth style born in Paris and spread globally over the past decade under the influence of digital media. Ethnographic attention is paid to a group of electro dancers and their YouTube-based practices to empirically understand how the cultural and social dimensions of the youth group life are crucially shaped by emerging communication forms that respond to a specific (media) logic. The article concludes by suggesting the transferability of the proposed conceptual scheme to better understand other microlevel, group-related mediatized phenomena.

中文翻译：

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为什么电子舞者也在 YouTube 上跳舞？电舞青春风中文化实践的媒体逻辑

摘要 媒体逻辑的概念是最近围绕媒体化理论的争论中的一个相关概念。这个概念从根本上应用于宏观层面的、以机构为中心的分析，但并不经常应用于更狭窄的文化实践领域，也没有被用作这方面的概念出发点。本文提出了一个三管齐下的分析方案，用于讨论电舞这一文化生产背后的媒体逻辑，这是一种在数字媒体的影响下诞生于巴黎并在过去十年中传播到全球的以舞蹈为基础的都市青年风格。民族志关注一群电子舞者及其基于 YouTube 的实践，以凭经验了解青年群体生活的文化和社会层面如何受到响应特定（媒体）逻辑的新兴传播形式的关键影响。文章最后提出了所提出的概念方案的可转移性，以更好地理解其他微观层面的、与群体相关的中介化现象。