ABSTRACT This article discusses the mediatization of politics and its theorization as a process of transformation in the making of (political) meaning through three different theses, presented as evolutionist, intended, and imagined transformation. These theses differ from each other not as much on what they describe as meaning-making transformation – the personalization, conversationalization, and dramatization of politics – as on what they consider to be the causes, extent, and consequences of this transformation. By examining their differences, the article argues that mediatization cannot be fully explained with reference either to a single-universal media logic (as in the thesis of evolutionist transformation) or actor-perceived media logics (as in the thesis of intended transformation). It is seen (in the thesis of imagined transformation), instead, as being catalyzed by the imaginary of media omnipresence, the overwhelming sense that media are everywhere, and therefore potential media effects must be anticipated, which intensifies the fusion of public with private spheres of political life. At the same time, this private-public fusion takes place through existing, institutionalized practices of media performativity, such as the performativity of charisma (personalization), ordinariness (conversationalization) and spectacle (dramatization), bearing implications for the exercise of power and democratic practice in our societies.

中文翻译：

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关于政治中介化的三个论点：进化论的、有意的或想象的转变？

摘要 本文通过三个不同的论点，分别表现为进化论的、有意的和想象的转变，讨论了政治的中介化及其作为（政治）意义形成过程中的一个转变过程的理论化。这些论点彼此之间的差异并不在于他们所描述的意义转化——政治的个性化、对话化和戏剧化——而是在于他们认为这种转变的原因、程度和后果。通过检查它们的差异，本文认为，无论是参照单一普遍的媒体逻辑（如进化论转型的论文）还是演员感知的媒体逻辑（如预期的转型论文），都不能完全解释中介化。可以看出（在想象转换的论文中），相反，在媒体无所不在的想象的催化下，媒体无处不在的压倒性感觉，因此必须预见潜在的媒体效应，这加剧了公共与私人政治生活领域的融合。与此同时，这种公私融合是通过现有的、制度化的媒体表演性实践发生的，例如魅力（个性化）、平凡（对话）和奇观（戏剧化）的表演性，对权力的行使和民主化产生影响。在我们的社会实践。