This article engages the Brazilian O Machismo graffiti project as an example of invitational visual rhetoric. Although most understandings of graffiti as communication consider it to be a persuasive artistic form, O Machismo invites viewers to respond to its invitation to help complete the art project and collectively share in co-creating its message. Through an examination of the responses to the invitation that emerge to resist machismo and promote non-patriarchal understandings, the article offers some ideas about how an invitational visual rhetoric expands our previous understandings of graffiti.

中文翻译：

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参与式涂鸦作为邀请性修辞：O Machismo案

本文将巴西O Machismo涂鸦项目作为引人注目的视觉修辞的例子。尽管对涂鸦作为交流的大多数理解都将其视为一种具有说服力的艺术形式，但O Machismo邀请观众响应其邀请，以帮助完成该艺术项目并共同分享其共同创造的信息。通过研究对邀请的回应，这些回应是为了反抗大男子主义并增进对非父权制的理解，本文提供了一些有关邀请视觉修辞如何扩展我们对涂鸦的理解的想法。