Snickers’ “you’re not you when you’re hungry” (YNY) campaign premiered in 2010. Ad agency BBDO, New York (2017) designed the ads as the centerpiece of an expensive, celebrity-filled Super Bowl promotion. This rhetorical analysis interprets the ads in terms of celebrities serving as intertextual messages that not only sell nut-filled chocolate bars but also reinforce identity stereotypes. In particular, the ads reinforce stereotypes of traditional sex roles. The ads reward viewer knowledge that plays into these stereotypes.

中文翻译：

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当您在士力架广告中时，您不是您：名人，互文性和阳刚之气

士力架（Snickers）的“饥饿时就不属于你”（YNY）广告于2010年首播。广告公司BBDO，纽约（2017）设计了这些广告，将其作为昂贵的，充满名人的超级碗促销的核心。这种修辞分析以名人作为互文信息来解释广告，这些信息不仅出售坚果填充的巧克力棒，而且还增强了身份刻板印象。尤其是，广告强化了传统性别角色的刻板印象。广告奖励了参与这些刻板印象的观众知识。