ABSTRACT As in commercial endeavors, branding can support innovation, marketing, and expanded services for libraries, too. This research explores innovation specifically in children’s public library “spaces” through the analysis of library branding case studies by using the Socialization, Externalization, Combination and Internalization (SECI) model of knowledge conversion. Interviews were conducted with library management, branding professionals, librarians, and other individuals who were involved in library advocacy. Observations in three public libraries were made, focusing on children’s libraries or departments. Documents pertinent to the branding process were analyzed for triangulation of verifiable results of knowledge conversion and the role of creativity. Findings include that coordinated library brand-building is associated with significant innovation in accordance with the SECI model. A group procedure for branding based on research findings is provided in conclusion.

中文翻译：

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打造创新品牌：儿童图书馆隐性和显性知识转化案例

摘要 与商业活动一样，品牌化也可以支持图书馆的创新、营销和扩展服务。本研究使用知识转换的社会化、外化、组合和内化（SECI）模型，通过对图书馆品牌案例研究的分析，特别探索了儿童公共图书馆“空间”的创新。采访了图书馆管理人员、品牌专业人士、图书馆员和其他参与图书馆宣传的个人。对三个公共图书馆进行了观察，重点是儿童图书馆或部门。对与品牌化过程相关的文件进行了分析，以对知识转换的可验证结果和创造力的作用进行三角测量。调查结果包括，根据 SECI 模型，协调的图书馆品牌建设与重大创新有关。最后提供了基于研究结果的品牌推广小组程序。