The municipality of Olavarría, Buenos Aires province, Argentina, has a rich, diverse, and ancient natural and cultural heritage, although this is not well known by the local community. For this reason, an itinerant exhibition was developed to promote public access to scientific information and community awareness concerning the importance of local heritage. This project was the starting point of an integral programme of public outreach and science education, whose main goal is to facilitate intellectual and physical access to academic knowledge by local communities. After seven years of development, several lessons have been learned, including the need to increase stakeholders’ participation and the exploration of new strategies of communication in order to engage different segments of the public.

中文翻译：

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使文化遗产对公众具有重要意义。研究人员在鼓励公众意识和地方自豪感方面的作用

阿根廷布宜诺斯艾利斯省奥拉瓦里亚市拥有丰富多样的古老自然和文化遗产，尽管当地社区对此并不为人所知。出于这个原因，开发了一个巡回展览，以促进公众获取科学信息和社区对当地遗产重要性的认识。该项目是公共宣传和科学教育综合计划的起点，其主要目标是促进当地社区在智力和身体上获得学术知识。经过七年的发展，已经吸取了一些教训，包括需要增加利益相关者的参与和探索新的传播策略以吸引不同的公众群体。