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Revenue, access, and engagement via the in-house curated Spotify playlist in Australia
Popular Communication ( IF 1.5 ) Pub Date : 2019-08-11 , DOI: 10.1080/15405702.2019.1649678
Benjamin A. Morgan 1
Affiliation  

ABSTRACT This article analyzes the perception of recording industry change in Australia through a focus on the curated playlist as a sociotechnical intermediary. During the rapid expansion of commercial music streaming services between 2016 and 2018, musician and recording industry enthusiasm for revenue growth was tempered by trepidation surrounding change. This article presents findings from interview research conducted with Australian artists and music industry professionals to provide insight on the promotion of popular music within the often opaque blend of human and algorithmic structures inside the digital music streaming commodity. It explores the apprehension and enthusiasm over the affordances of the new recommendation and discovery ecosystems, centered around the in-house curated Spotify playlist. Debates surrounding the topics of revenue, access, and engagement are explored. Analysis will demonstrate the increasingly influential role music streaming services and recommendation tools are perceived to play in the sectors of retail, promotion, and distribution.

中文翻译:

通过澳大利亚内部策划的 Spotify 播放列表获得收入、访问和参与

摘要 本文通过关注作为社会技术中介的策划播放列表,分析了对澳大利亚唱片业变革的看法。在 2016 年至 2018 年间商业音乐流媒体服务的快速扩张期间,音乐家和唱片业对收入增长的热情因对变化的担忧而减弱。本文介绍了与澳大利亚艺术家和音乐行业专业人士进行的访谈研究的结果,以提供有关在数字音乐流媒体商品内部的人类和算法结构通常不透明的混合中推广流行音乐的见解。它以内部策划的 Spotify 播放列表为中心,探讨了对新推荐和发现生态系统的可供性的担忧和热情。探讨了围绕收入、访问和参与主题的辩论。分析将证明音乐流媒体服务和推荐工具在零售、促销和分销领域所扮演的角色越来越有影响力。
更新日期:2019-08-11
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