ABSTRACT This paper analyzes the initial seasons of two reality podcasts, Gimlet Media’s StartUp and Stable Genius’ ZigZag in relation to neoliberalism and entrepreneurialism of the self. It demonstrates how these for-profit podcasts documenting the launching of private companies represent the culmination of longterm historical processes in the public media sector and U. S society more broadly. It argues that the leveraging of public radio expertise and capital to launch reality soundwork programs promoting for-profit media companies is symptomatic of a broader shift in American cultural towards entrepreneurship of the self. These programs, and the companies and personalities behind them, are thus emblematic of both a distinct phase in the development of podcasting as a medium and the pervasiveness of market fundamentalist ideologies in contemporary U. S society.

中文翻译：

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自助媒体：公共广播名人、真人播客和创业文化

摘要 本文分析了两个现实播客的初始季节，Gimlet Media 的 StartUp 和 Stable Genius 的 ZigZag 与新自由主义和自我创业主义的关系。它展示了这些记录私营公司成立的营利性播客如何代表公共媒体部门和更广泛的美国社会长期历史进程的高潮。它认为，利用公共广播专业知识和资本来推出宣传营利性媒体公司的真人秀节目，是美国文化向自我创业的更广泛转变的征兆。这些项目，以及背后的公司和人物，