ABSTRACT My essay examines the blogging culture surrounding San Diego Comic-Con. Con-bloggers share desirable strategies for navigating the convention, including access to tickets, hotel rooms, and panels. I argue that con-blogging’s focus on wait times, the convention space, and communal experiences among fans functions as an adjacent yet external “extra” to the industry’s promotional discourse. The popularity of con-blogging demonstrates that fans’ interests exceed industrial offerings. Con-bloggers’ primary fandom is the ephemeral experience rooted in a specific time (four days in July) and space (the San Diego Convention Center), expanding the usual definition of fandom as centering on a media text. Even though con-bloggers’ fandom remains apart from industry buzz, they adopt industrial strategies to promote their blogs, including branding, sponsorships, and swag. The complex economy of knowledge production among con-bloggers reorients our understanding of industry-fan interactions at conventions and beyond.

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时间、空间、策略：圣地亚哥动漫展的粉丝博客和知识经济

摘要我的文章考察了围绕圣地亚哥动漫展的博客文化。博主分享了浏览大会的理想策略，包括获得门票、酒店房间和面板。我认为，联合博客对等待时间、会议空间和粉丝之间的公共体验的关注是该行业宣传话语的一个相邻但外部的“额外”。联合博客的流行表明粉丝的兴趣超过了工业产品。Con-bloggers 的主要粉丝是植根于特定时间（7 月的四天）和空间（圣地亚哥会议中心）的短暂体验，将粉丝的通常定义扩展为以媒体文本为中心。尽管博主的狂热仍然远离行业嗡嗡声，但他们采用行业策略来推广他们的博客，包括品牌推广、赞助和赃物。博主之间知识生产的复杂经济重新定位了我们对会议内外行业粉丝互动的理解。