ABSTRACT

Yield management introduces new indicators to improve the profitability of a business. In the case of tourism, Dwyer et al. (2009 Dwyer, L, Edwards, D, Mistilis, D, Roman, N, & Scott, N. (2009). Destination and enterprise management for a tourism future. Tourism Management, 30(), 63-74.[Crossref], [Web of Science ®] , [Google Scholar]) introduce yield management to measure the impact of tourism at a destination, with the yield management indicators: average stay and average spending. These indicators are considered critical to an understanding of the potential of tourism at a destination. Therefore, this research aims to examine the determinants that most influence tourists’ length of stay. The duration of tourists’ stay was measured by the number of nights at the destination and analyzed with a Poisson regression model. The model was tested with a database of 847 observations obtained from a survey among tourists visiting Macau. Results suggest that those who are repeaters, travel in larger groups and spend less tend to stay longer. In terms of practical implications, there are several destination attributes that authorities should pay more attention to improve the standard of facilities and services and in order to maximize the length of stay.

摘要

收益管理引入了新的指标来提高企业的盈利能力。对于旅游业，Dwyer等人。（2009年 德威尔，大号，爱德华兹，d，Mistilis，d，罗马，Ñ，＆斯科特，N.（2009）。旅游目的地的目的地和企业管理。旅游管理，30（），63 - 74。[Crossref]，[Web of Science®]， [Google学术搜索]）引入收益管理以衡量旅游对目的地的影响，收益管理指标包括：平均停留时间和平均支出。这些指标被认为对于了解目的地旅游业的潜力至关重要。因此，本研究旨在探讨最能影响游客停留时间的决定因素。通过停留在目的地的夜晚数来衡量游客的停留时间，并使用泊松回归模型进行分析。该模型已通过847个观测数据的数据库进行了测试，该数据库是从对澳门游客进行的一项调查中获得的。结果表明，那些是直放站的人，成群旅行且花费较少的人往往会停留更长的时间。在实际意义上，