ABSTRACT This paper explores the potential of a social media platform, WeChat, for adding value to qualitative data collection in research on tourism experiences. This manuscript details how WeChat provides a unique opportunity for researchers to collect rich in-depth qualitative data without physical immersion into sampling. Additionally, WeChat encourages sustained interaction between the researcher and the subject to enhance the depth of the data collected to answer theoretically driven research questions and ensure the data collected trustworthy. A conceptual model of WeChat-mediated data collection within memorable tourism experiences (MTEs) research is presented. This manuscript contributes to an emerging scholarly debate on the collection and interpretation of tourism qualitative data in a society where interaction has become increasingly mediated through social media. Future research should focus on studies which assess the efficacy of comparable social media platforms for conducting internet-mediated research in tourism.

中文翻译：

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收集难忘的旅游经验：如何“微信”？

摘要本文探讨了社交媒体平台微信在旅游体验研究中为定性数据收集增值的潜力。该手稿详细介绍了微信如何为研究人员提供独特的机会来收集丰富的深度定性数据，而无需物理地沉浸到采样中。此外，微信鼓励研究者与受试者之间持续不断的互动，以增强所收集数据的深度，以回答理论驱动的研究问题并确保所收集的数据值得信赖。提出了难忘的旅游经历（MTE）研究中的微信介导的数据收集的概念模型。在社会互动日益通过社交媒体进行调解的社会中，该手稿为有关旅游定性数据的收集和解释的新兴学术辩论做出了贡献。未来的研究应侧重于评估可比的社交媒体平台在旅游业中进行互联网媒介研究的功效的研究。