ABSTRACT This article presents an exploratory study on a class reunion as a nostalgic tourism event. Based on a case study of a college class reunion, this study applied both qualitative and quantitative methods to investigate former classmates’ nostalgic stimuli for attending class reunions and attendees’ preferred nostalgic experiences. Four nostalgia-evoking stimuli are identified, namely, ‘old classmate friendship,’ ‘group identity and sense of “home”,’ ‘commemorative decennials,’ and ‘long time no see coupled with aging.’ In terms of preferred nostalgic activities, meeting with old classmates is found among the top favorites. Results of the study are discussed from the perspective of DMOs/CVBs about managerial implications. This study provided a conceptual foundation for future studies on class reunions.

中文翻译：

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探究团圆聚会：怀旧的刺激和偏爱的经历

摘要本文介绍了将团聚作为怀旧旅游活动的探索性研究。基于对大学同学聚会的案例研究，本研究运用定性和定量方法研究了前同学参加聚会的怀旧刺激和参与者偏爱的怀旧经历。确定了四个引起怀旧的刺激，即“老同学友谊”，“群体身份和“家”感”，“纪念十年”和“久违与衰老相伴”。在偏爱的怀旧活动方面，与老同学会面是最受欢迎的活动。从DMO / CVB关于管理意义的角度讨论了研究结果。这项研究为将来的班级聚会研究提供了概念基础。