Abstract This case study describes collaboration between an instructor and business librarian to create an additional information literacy session for a marketing class all undergraduate business majors have to take. It was designed to help students obtain and understand the costs that need to be considered when they develop a marketing budget, which is part of the overall marketing plan they have to present for the brands or products they are researching. This manuscript describes the assignment that was created asking students to identify media costs in three business databases that provide this kind of data, as well as free websites for other costs to consider. Assessment of the responses that were submitted is included.

中文翻译：

---

将信息素养引入营销预算课程作业：案例研究

摘要 本案例研究描述了讲师和商业图书馆员之间的合作，为所有本科商业专业必须参加的营销课程创建额外的信息素养课程。它旨在帮助学生获得和了解在制定营销预算时需要考虑的成本，这是他们必须为他们正在研究的品牌或产品提出的整体营销计划的一部分。这份手稿描述了一项作业，该作业要求学生在提供此类数据的三个商业数据库中确定媒体成本，以及考虑其他成本的免费网站。包括对提交的答复的评估。