Abstract The purpose of this initiative was to address the learning gap between the classroom, company research, and real-world application that often results in low student learning and engagement. Through collaboration between a faculty member, librarian and Career Center professional, students in a Marketing class were able to gain industry knowledge and understand personal branding in a way that was relevant to the real-world job and internship search. This article discusses the partnership an institution, the importance of collaboration between student and academic affairs professionals, and the educational benefits for students.

中文翻译：

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协作是关键：教职员工、图书馆员和职业中心的专业人士团结一致，为营销课程取得成功

摘要 此计划的目的是解决课堂、公司研究和实际应用之间的学习差距，这些差距通常会导致学生学习和参与度低。通过教职员工、图书管理员和职业中心专业人员之间的合作，市场营销课程的学生能够以与现实工作和实习搜索相关的方式获得行业知识并了解个人品牌。本文讨论了机构的合作伙伴关系、学生和学术事务专业人员之间合作的重要性，以及对学生的教育益处。