ABSTRACT It has become a vital task for employers to attract and retain the talented pool of human capital. The human capital of a firm has proved itself a source which provides employers with a competitive advantage. In recent years employers have adopted certain practices aiming to attract talented employees. Employers spend a considerable amount of their resources on becoming an employer of choice. The researchers in the present study have adopted a scale in an attempt to study the employer branding factors influencing the attraction and retention of employees working in various banks (both private and government) in Delhi NCR, India. The study also attempts to observe the differences (if any) with respect to gender as well as government/private sector employees concerning employee attraction and employee retention. The results of the present study suggest market value and social value as the factors determining the employee attraction, whereas, career development and image as the factors determining employee retention.

中文翻译：

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雇主品牌有助于提高员工的吸引力和保留率

摘要吸引和留住人才人才库已成为雇主的一项重要任务。公司的人力资本已证明自己是为雇主提供竞争优势的来源。近年来，雇主采取了一些旨在吸引有才能的雇员的做法。雇主花费大量资源来成为首选雇主。本研究中的研究人员采用了一个量表，以研究影响印度德里NCR的各家银行（包括私人银行和政府银行）的雇员的吸引力和保留率的雇主品牌因素。该研究还试图观察到在性别方面以及政府/私营部门员工在吸引员工和保留员工方面的差异（如果有）。