ABSTRACT Building on concepts from cognitive science, we explored how managers in the transitional economy of Myanmar undergo an international market entry strategic dilemma. We investigated potential framing effects and the thought process in making such decisions. Three-hundred-and-five Burmese managers participated in one of three separate studies. A two-by-two experimental design and the cognitive mapping were used to examine biases in the internationalization decision-making process. Data were analyzed using non-parametric tests and content analyses. Results reveal that strategic choice was not associated with framing bias, personal characteristics, or sense-making approach. However, different risk preferences were detected between different business contexts.

中文翻译：

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缅甸经理人国际化决策的揭示：战略认知视角

摘要基于认知科学的概念，我们探讨了缅甸转型经济中的管理者如何经历国际市场准入的战略困境。我们调查了潜在的构架影响和决策过程中的思考过程。三百零五名缅甸管理人员参加了三项独立研究之一。使用了一个两乘二的实验设计和认知映射来检查国际化决策过程中的偏见。使用非参数测试和内容分析来分析数据。结果表明，战略选择与框架偏见，个人特征或理性决策方法无关。但是，在不同的业务环境之间检测到不同的风险偏好。