ABSTRACT Though the NCAA and its member institutions engage in efforts to address the negative perceptions of intercollegiate athletics, recent scandals surrounding college athletes might be undermining these efforts. Therefore, the purpose of the current study was to examine the perceptions that individuals held about intercollegiate athletics. Specifically, this study focused on the perception that college athletes receive preferential treatment, or athletic preference. Additionally, this study also sought to identify strategies for modifying or altering perceptions of athletic preference. Survey research design was used to elicit college students’ (n = 382) perceptions related to athletic preference. Findings suggest that students believe college athletes receive academic, social, and financial preferences. Further, participants indicated that these perceptions can potentially be addressed if academics are increasingly emphasized and if students and athletes are treated equitably. Practical implications and recommendations for intercollegiate athletics professional are discussed.

中文翻译：

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大学生对大学生运动员的优待观

摘要尽管NCAA及其成员机构都致力于解决大学间体育运动的负面看法，但最近围绕大学运动员的丑闻可能正在破坏这些努力。因此，本研究的目的是检验个人对大学间运动的看法。具体而言，本研究着眼于大学生运动员获得优惠待遇或运动偏好的看法。此外，本研究还试图确定改变或改变运动偏好观念的策略。调查研究设计被用于激发大学生（n = 382）与运动偏好有关的感知。研究结果表明，学生认为大学运动员会受到学术，社会和经济方面的偏爱。进一步，参与者指出，如果越来越重视学者，以及对学生和运动员给予公平对待，则可以解决这些看法。讨论了对大学体育专业人士的实际意义和建议。