ABSTRACT Mina is arguably the best-loved and most successful female Italian popular music star. More than this, she has become part of Italian everyday life and cultural heritage, and an icon of Italy of which the country can and should be proud. Yet despite being known as ‘la tigre di Cremona’, Mina is not automatically seen as a symbol of the Lombard city where she grew up. The city had also not sought to make prominent use of Mina’s iconicity in the generation of its own brand narrative until 2018, when Cremona organised a programme of events entitled ‘Cremona canta Mina’. This generated a new narrative around the city’s relationship with the star, which contributed to rework the city’s image. By examining this programme of events, this article contributes to our understanding of how a popular music star can be used to contribute to and enhance a city’s brand narrative.

中文翻译：

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城市品牌与流行音乐之星：《米娜》，《克雷莫纳》和《克雷莫纳·坎塔·米娜》（2018）

摘要Mina可以说是最受欢迎和最成功的女性意大利流行音乐明星。不仅如此，她已成为意大利日常生活和文化遗产的一部分，并且是该国可以并且应该为此感到自豪的意大利的标志。尽管米娜（Mina）被称为“克雷莫纳（la tigre di Cremona）”，但她并未自动地被视为她成长的伦巴第城市的象征。直到2018年，克雷莫纳（Cremona）举办了名为``Cremona canta Mina''的活动计划时，这座城市还没有试图在其自身的品牌叙事中显着地利用Mina的标志性。这产生了围绕城市与明星关系的新叙事，这有助于重塑城市形象。通过检查此事件程序，