Abstract Culture in International Business (CIB) literature has traditionally been dominated by the objectivist tradition, resulting in the following three problems: (1) grounded in the realist ontology, these studies detach culture from its social context, (2) since every paradigm has “blind-spots,” an excessive reliance on one paradigm results in a body of knowledge that is partial at best, and (3) such studies oversimplify culture by reducing it to linear cause–effect relations. Consequently, some scholars have shifted from this dominant trend toward multiparadigmatic studies of culture, some of which are grounded in post-positivism and facilitate nonlinear and asymmetrical analyses of culture. This conceptual article offers four examples of multiparadigmatic studies of culture, which, it argues, offer more innovative insights into cultural phenomena than is possible through monoparadigmatic and linear cause–effect studies. Insights gleaned from this article are geared toward CIB scholars, but they are just as relevant to scholars in other management subdisciplines.

中文翻译：

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国际商务文学中的文化创新趋势：走向文化的多范式和非线性研究

摘要国际商务文学中的文化传统上一直以客观主义传统为主导，从而导致以下三个问题：（1）以现实主义本体论为基础，这些研究使文化脱离了其社会背景，（2）由于每种范式都有“盲点”，过度依赖一种范式会导致知识体系充其量只是部分知识，而且（3）这样的研究通过将文化简化为线性因果关系来过分简化文化。因此，一些学者已从这种主流趋势转向文化的多范式研究，其中一些扎根于后实证主义，并促进了对文化的非线性和非对称分析。这篇概念性文章提供了四个关于文化的多范式研究的例子，它认为，比通过单范式和线性因果研究可能提供的更多有关文化现象的创新见解。本文收集的见解是针对CIB学者的，但它们与其他管理子学科的学者同样重要。