ABSTRACT

Using a key symbol of the normative construction of femininity in popular culture, red lipstick and the act of putting it on, the “Red Lips Revolution” transmedia storytelling (#EzpainGorrienIraultza) examined in this study makes a contribution to understanding how feminism can intervene in masculinised and mediatised electoral spaces, transforming an area that has traditionally been one of clear male domination. Regardless of its regional scope (Basque 2016 Parliamentary Elections), this case acts as a model of how feminism can benefit from the specific potentials of digital and Twitter storytelling to promote a shift from feminised politics and parties’ quotas to a real feminist mainstreaming, contributing to current media scholarly discussion on feminist hashtivism from constructive and inclusive approaches.

摘要

本研究中检验的“红唇革命”跨媒体讲故事 (#EzpainGorrienIraultza) 使用流行文化中女性气质规范构建的关键符号、红色唇膏和涂抹行为，有助于理解女权主义如何干预男性化和媒介化的选举空间，改变了一个传统上明显由男性主导的地区。无论其区域范围如何（巴斯克 2016 年议会选举），该案例都可以作为一个模型，说明女权主义如何从数字和 Twitter 讲故事的特定潜力中受益，以促进从女性化政治和政党配额向真正的女权主义主流化转变，有助于对当前媒体关于女权主义散列主义的学术讨论来自建设性和包容性的方法。