ABSTRACT

Research Question

Prior event impact research has largely focused on the tangible outcomes of mega- and large-scale sports events. Significantly less work has examined the intangible impacts of such events. This study helps fill this research gap by testing a measurement framework and scale for psychic income in the context of a small-scale sports event (SSSE) in Northern Iran.

Research Method

We tested and validated five factors thought to encapsulate the main psychic impacts of a small-scale event. Primary data (N = 825 usable questionnaires) were collected among local community residents. The study samples were divided into two sets: one (n = 412) for the exploratory factor analysis (EFA, Varimax Rotation), and two (n = 413) for the confirmatory factor analysis (CFA).

Results

The results showed that community pride and image, community attachment, event excitement, cultural confidence, and community excitement are valid measures for SSSE psychic income. Although prior research has suggested that community infrastructure is a strongly supported intangible event impact, this construct was not influenced here.

Implications

Examining the psychic income of SSSE’s in a culturally and geographically distinct setting provides and pathway for future work dedicated to smaller, even grassroots and startup, events. Moreover, by refining and extending existing frameworks, a model of evaluating the psychological benefits of SSSE’s is suggested, which event organizers can utilize to entice sponsors, leverage event-related assets, and maximize host community (and regional) benefits.

中文翻译：

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小型体育赛事的心理收入收益：主办社区的观点

摘要

研究问题

先前的事件影响研究主要集中在大型和大型体育赛事的有形成果上。研究此类事件的无形影响的工作要少得多。本研究通过在伊朗北部的小型体育赛事 (SSSE) 的背景下测试心理收入的测量框架和量表来帮助填补这一研究空白。

研究方法

我们测试并验证了五个因素，这些因素被认为可以概括小型事件的主要心理影响。 在当地社区居民中收集了主要数据（N = 825 份可用问卷）。研究样本分为两组：一组 ( n  = 412) 用于探索性因素分析（EFA，方差最大旋转），两组 ( n  = 413) 用于验证性因素分析 (CFA)。

结果

结果表明，社区自豪感和形象、社区依恋、事件兴奋度、文化自信和社区兴奋度是衡量 SSSE 心理收入的有效指标。尽管之前的研究表明社区基础设施是一种得到强有力支持的无形事件影响，但这种结构在这里并未受到影响。

启示

在文化和地理上不同的环境中检查 SSSE 的心理收入，为未来致力于小型、甚至草根和初创企业活动的工作提供了途径。此外，通过改进和扩展现有框架，建议了一种评估 SSSE 心理效益的模型，活动组织者可以利用该模型来吸引赞助商、利用与活动相关的资产并最大限度地提高东道主社区（和区域）的利益。