This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species‐level adaptations of camouflage and courtship found in the natural world. In so doing, we focus on the substantive response and associated strategic motivation to engage in different types of CSR within a mainstreaming environment; and the mechanisms by which it occurs in differing scenarios, framed through a biological interpretative lens. We presents eight strategic approaches to CSR, each defined by a camouflage or courtship approach. Each strategy is considered through the lens of their biological comparators and published case vignettes of CSR strategies within firms. The paper concludes by discussing a future research agenda building on the theoretical framework presented.

中文翻译：

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通过伪装和求偶类比来实现战略性企业社会责任的类型

本文通过借鉴自然界发现的生物物种对迷彩和求偶的适应进行类比，从而发展了战略性公司社会责任对策的理论。在此过程中，我们专注于在主流化环境中参与不同类型的企业社会责任的实质性响应和相关的战略动机；以及通过生物学解释的视角对它在不同情况下发生的机制进行了研究。我们提出了八种CSR战略方法，每种方法都是用迷彩或求爱方法定义的。每种策略都是通过其生物学比较者的视角来考虑的，并且会在企业内部发布企业社会责任策略的案例短片。最后，本文讨论了基于提出的理论框架的未来研究议程。