The healthcare industry continues to face substantial pressure to simultaneously improve costs and patient centricity. Much of the focus to date has concerned policy interventions capable of improving these performance measures for traditional healthcare providers, such as hospitals. But recently, nontraditional healthcare providers like Walmart Health and Amazon have made forays into the industry by establishing retail medical clinics (RMCs). These efforts constitute a redistribution of how services are organized across the macro healthcare delivery supply chain. While RMCs stand to bring innovative models of service delivery to patients, the policy environment can both enable and inhibit their involvement in the industry. We develop a framework that explains how structural and conduct regulations have historically influenced demand for and supply of healthcare services. We then describe how these regulatory factors can support nontraditional healthcare providers as they launch innovative service delivery models aimed at efficiency and customer centricity.

医疗保健行业继续面临巨大压力，要求同时提高成本和以患者为中心。迄今为止，大多数关注点都涉及能够改善传统保健提供者（例如医院）绩效指标的政策干预措施。但是最近，沃尔玛健康和亚马逊等非传统医疗保健提供商通过建立零售医疗诊所（RMC）进入了该行业。这些努力重新分配了整个宏观医疗保健供应链中服务的组织方式。尽管RMC一直致力于为患者带来创新的服务交付模式，但政策环境既可以促进也可以阻止他们参与该行业。我们开发了一个框架，该框架解释了结构和行为法规在历史上如何影响医疗服务的需求和供应。然后，我们将介绍这些监管因素如何为非传统医疗保健提供者提供支持，以提高效率和以客户为中心的创新服务交付模型。